Word meditation Assignment Example | Topics and Well Written Essays - 250 words

Word meditation - Assignment Example Clearly not. In this sense then, awake means me are alert and paying attention to something. One might argue then that being awake does not depend on the person who is awake, but depends on the person or thing originally said person must pay attention to. Generally, we’re all awake for the Rolling Stones, or the Second Coming of Jesus Christ, but we’re not always so awake for that 6am mathematics lecture, or grandma’s stories about how great it was to live in Ireland. Awake can be a verb – one can awake; and it can be an adjective – he is awake. However, these descriptions don’t always mean the person is awake from sleep. One can awake from past memories, or awaken from a dream. Here’s a quandary – can we be awake in a dream? I know I’ve had dreams where I’ve definitely been more attentive than during math class, dreams about flying or swimming a mile below the Atlantic Ocean, am I then more awake during these dreams than when I zoning out during math lectures? In this regard being awake is a much more complicated process than people originally realize. One not only has to be awake – meaning they are conscious – but they have to be conscious of being conscious in a way. They have to be so entirely conscious that there is no way they could possibly be unconscious. But then one must ask, is it possible to be too awake? Can one be so awake that they are no longer awake and just, well, Ià ¢â‚¬â„¢m not sure what they would be then, but definitely not

From marketing to image, to branding Essay Example for Free

From marketing to image, to branding Essay Introduction My presentation is based on branding as a business tool for marketing. The presentation will provide the concept of brand based on the strategies, importance, and influence of branding and to the consumers and towards the end provide a case study of McDonald’s Company for the case study of branding. Firstly, Hill (2002, p. 79) defined brand as a symbol or a name that businesses use in order to identify their products and use them to separate from the competitors. He further argues that brand development forms a foundational piece of the business marketing communication industries cannot do without. Reasonably, speaking, there are numerous brand types that may either represent a corporate or personal brand. We must note that in the current globalization and technology driven world, branding has become increasingly significant than over the previous decades. My research on business branding features the collection of science and psychology to form a premise mark as opposed to a trademark. The brands of the business convey the information of credibility, uniform quality, and experience of the business. Brands have life cycles, valuable and outlive the products. Today, numerous companies invest the value of the business in their brand and it has appeared in their balance sheet. The world has become online and numerous markets are growing across nations that have seen the consumers use brands in their purchases. The importance of brands is, therefore; Assisting in the identification of the business. The business that uses branding can clearly be seen, quickly identify and sought after-products. Branding allows time and energy saving through practicality through loyalty and identical purchasing. The customer is guaranteed of finding the same quality irrespective of time and place of buying the product Branding provides common self-image that is presentable to others It allows for satisfaction brought through intimacy and familiarity with the brand that the consumers have using for years. Branding provides ethical standards in business due to satisfaction linked to the responsible brand behavior in its societal relationships. Branding Strategy This refers that firms mix and match the name of their brand and the products they offer. The degree of synergy between the product brand and the corporate brand depends on the architecture of the brand (Hill 2002, p. 124). I found the following brand strategies as identified by scholars; Corporate and individual branding House of brand and brand house, including sub-brands and endorsed brands Weak endorsement, no endorsement, strong endorsement, and medium endorsement. Delineated three types of brand strategy, continuum monolithic strategy, branded strategy, and endorsed brand strategy. Endorsement brand strategy, token endorsement, and weak endorsement. Influence of Branding to Consumers and Business The legally protected brands are significantly important in the modern marketing. Branding has several influences on the business and the customers. Firstly, branding brings psychological effect that affect the consumers by urging them to choose a specific product over the other based on perception rather than hard facts. I read from the work of Hill (2002, p. 143) that indicated that brands can automatically activate the goals of purchase in individuals without conscious or awareness intent. Likewise, Hill (2002, p. 143) further writes that brands offer promise of performance by the business by assuring the customers of the quality, safety, and other ethical obligations of the product. Further, it is indicated that the socio-culturally based brands present the role of brands through research. Brand satisfaction is a good reason for a customer to choose a specific product over the other. Case Study of McDonald’s Branding Success The case study I used was a well-known industry across the globe. With the globalization era, currently; it is easier for brands to show their presence globally in various cultures. Reading from Hill (2002), business operation in a foreign cultural atmosphere comes with changes in the strategies of the business, advertising, functioning and branding campaign. A case study of the McDonald’s different marketing strategies can best exemplify the global marketing strategy. The company originated in the U.S. in 1940 as a street restaurant and currently serves in 199 countries across the globe. According to Kulkarni, Lassar, Sridhar and Venkitachalam (2009, p. 12) the company’s brand is supported by a highly successful brand campaigns.   In each of all the branding campaigns of the McDonald’s Company, it has prioritized on social values of the target audience that has made functioning as a resilient possible. The comparison of the branding campaign in two completely economically and culturally diverse countries, India and Australia, shows the company’s effective resilience. My investigations reveal that the company ventured in India in 1996 and in Australia in 1971, but there exists a considerable gap in chronology. It is understood that the company adopted the dissimilar marketing strategies using similar brand values that were quality, service, cleanliness and value (QSC V). Using this strategy, the company excelled in both the markets in a way that the societies never thought that it was an American brand. The reasons for brand success of the case study company were, perhaps, numerous (Encyclopedia of global brands 2013, p. 677). However, excellent market research tops the list. The ever-growing process of market research has assisted the marketers to analyze the environment of marketing and define the marketing strategies and product-market fit. Through market research, Light, Kiddon, Till, Heckler, Mathews, Wacker, Brunner, Emery and Hall, (2012, p. 67), writes the company realized the obligation to involve in the local culture. Social marketing, according to McDonald’s (2013, p. 221) assisted the company develop the socially accepted product and satisfies the customer needs better than that of the competitors. Currently, the company runs 780 outlets in Australia and 300 outlets in India. Therefore, the best achievement of the company is through its branding that successfully transformed itself into the local image and fulfilled the brand promises. The people believed in QSC V that was fulfilled and the TV campaigns often focused on customer relationships. References Encyclopedia of Global Brands. (2013). vol. 2, K-Z,  Ã‚   2nd edn, St. James Press, pp. 675-680 Hill, C. W. L. (2002). International business competing in the global marketplace. New York, McGraw-Hill Irwin. KonecÃŒÅ'Nik Ruzzier, M., Ruzzier, M. (2007). From marketing to image, to branding. IV Seminari Internacional DInnovacioÃŒ  I Turisme Turisme Branding: La Clau Per Al Desenvolupament TuriÃŒ stic, Palma De Mallorca, 26, 27 I 28 Setembre 2007. Kulkarni, S, Lassar W, Sridhar C Venkitachalam A. (2009). McDonald‟s OngoingMarketing Challenges and Social Perception in India‟, Online Journal of International  Case Analysis, vol. 1, Issue 2, last viewed 23 Sept 2013,  http://ojica.fiu.edu/index.php/ojica_journal/article/view/19/18  11. Light, L., Kiddon, J., Till, B., Heckler, D., Mathews, R., Wacker, W., Brunner, R., Emery, S., Hall, R. (2012). Branding strategies for success. [Upper Saddle River, NJ], FT Press. http://proquest.safaribooksonline.com/?fpi=9780133039030.

Sustainability Benefits of Urban Density

Sustainability Benefits of Urban Density Shreysha Shreysha (Student ID- 4561552) Project Charter The Vision for Melbourne 2026 Project title: Capture the sustainability benefits of urban density Project description Designing more energy efficient cities is a praiseworthy goal in order to obtain sustainable development. Melbourne is developing as a compact densely populated place to live, learn and work. It has one of the largest urban foot prints and a trend of increasing population in CBD due to job opportunities and facilities that holds number of benefits that can help create a sustainable city moving one step further towards better future. The idea of the project is to utilize the forces generated by urban population into the electrical energy that can be brought into use for different purposes. Purpose and justification The main purpose is to take a full benefit of daily activities of Melbournians and channeling these forces into production of electricity. Utilization of increasing urban density to reduce energy consumption will lead Melbourne towards sustainable future. Melbournes CBD is set to become the largest business center with increasing number of people traveling daily towards the city for jobs. There are many sustainable techniques that contributes in lowering the energy consumption. So, use of floor tiles that convert the kinetic force from a footstep to light up the city is one of them. Installation of such tiles in the main city core where attraction of crowd is more likely can be beneficial. Same ideas can be incorporated in the playgrounds and park where children play. West free gateway is the busiest urban freeway in Melbourne where around 200,000 vehicles passes each day. Installation of specially designed slabs with energy capture device under West gate bridge that converts the vehicle force into electricity to light up the road will reduce dependency on the electrical grids. Melbourne has a booming economy and population that loves being physically fit. The trend and need of leading a healthy life style influenced huge numbers of Melbournians to join fitness center. So, it is of no surprise that there are numbers of gymnasium in Melbourne. Even though the conversion of moving wheels of exercise bikes to energy couldnt be justified in the past due to its high costing. Mass production of such motors and increase in demand may result in the price reduction and may change the scenario in a coming decade. Objective Laying the ground work for creating Melbourne citys sustainable energy future Implementing daily activities to convert kinetic force into electricity To reduce the load of electricity on distribution companies To feed the grids with electrical system rather than depending on it Reduction of energy bill To encourage the mass production of energy capturing devices making it affordable for the consumers. Success Criteria Prioritizing sustainability goals towards area where you can make the most meaningful impact and generate the biggest results. .The accumulated electrical energy can be used to power the services within the same building, area or routed to a new location. Cost effectiveness of the energy capturing devices Switching to energy efficient lighting levels in accordance with your production schedule will reduce long term electrical costs. Highlighting project initiatives to the public will help to attract a whole base of customers, resulting in increase in sales. Innovation of new technology that holds benefits for the community Assumptions and Constraints Assumption: Installation costs are high but considering the long run benefit the project becomes feasible. Reduction on the price of devices will attract more eyes towards this technique resulting in the success of the project Similar techniques to be adopted for other activities in future. Constraints: If the installation cost for the motor/generator (energy capturing devices) that is used in the exercise bike doesnt descend, energy output from this technology will have to wait a decade to recover the money that has been invested. Initiation of the project is possible only if the sponsors agree to invest. Lack of support from the community High level Project description A sustainable solution has always been a topic of interest and has been given priority because of its positive and healthy results. Therefore, proper study and justification of the project is to be submitted in order to collect funds form the sponsors (Victorian Government, private organizations) High level risks Energy output from the motor(devices) will have to wait a decade to regain the money invested on this technology if the installation cost for motors/generators in the exercise bikes doesnt descends. Will have to face a huge loss if the people does not support the idea of this technique. Summary milestone A greener city that lights up with the energy created by its urban residents. Over a decade or so, we might dream of a city that feeds the grid rather than depending on it leading the city to better and brighter future. Deliverables The main deliverables of this project are the installation of motors and generator of electricity which gets charged by the human and vehicular force in the area with maximum occupancy of people and vehicles. The main target area for this project would be the main CBD of Melbourne, Playgrounds, West gate bridge and fitness centers in Melbourne. Summary budget Sustainability fund distribution by the Victorian government can be one of the option for collecting budget for the project. The government is investing funds in sustainability projects to improve resource efficiency in Victorian community. So, this would be the opportunity to introduce strategic initiatives to receive investment through funds distributed by the government. Stakeholder list Electricity distribution companies Government of Victoria Residents of Melbourne Fitness centers Department of transport and main roads (Victoria) West gate freeway West gate bridge Sponsors Approval requirements Approval from the Victorian government Approval from the sponsors To be further investigated PM authority on staffing, technical, decision, conflict, resolution, budget management To be investigated Sponsor Victorian government Private organizations To be further investigated

The Notion of a Double in Emily Brontes Wuthering Heights Essay

The Notion of a Double in Wuthering Heights Brontë's Wuthering Heights is the captivating tale of two families and the relationships that develop between them. The narrator, Mr. Lockwood, relates the story as told to him by Ellen, the housekeeper. The novel contains an excellent illustration of the doppel-ganger, the notion of a double. Generally, this concept is applied to specific characters, as in Poe's William Wilson. However, the concept appears in Wuthering Heights in two different ways. The doppel-ganger is illustrated in the story of Catherine Earnshaw and Heathcliff in relation to that of Cathy Linton and Hareton Earnshaw, but it is also present in the relationship between Catherine Earnshaw and Heathcliff as individuals. In Wuthering Heights, it is almost as if the story of Catherine Earnshaw and Heathcliff is repeated through Cathy Linton and Hareton Earnshaw. There are some discernible differences between these two relationships, but the general outline of the stories share some striking similarities. For example, Heathcliff could not be with Catherine Earnshaw because her brother, Hindley, had reduced him to the status of a brute. After Mr. Earnshaw's death, Heathcliff was treated like a servant instead of a member of the family. Later in the story, Heathcliff does the same thing to Hareton, Hindley's son, but in a subtle way that prevents any animosity on Hareton's part. Hindley loses everything that would have been Hareton's inheritance, leaving Hareton with nothing. Heathcliff takes advantage of the situation and Hindley's wealth is inevitably turned over to Heathcliff. Heathcliff sees p... ...his funerary plans with Nelly, he says, "I have nearly attained my heaven," meaning that his idea of heaven is to be reunited with Catherine in death. Shortly thereafter, Heathcliff dies alone in a chamber. The story of the Earnshaws and the Lintons follows many twists and turns. By the end, Cathy and Hareton get a chance at the happiness Catherine and Heathcliff never experienced in life. Brontë's novel is multifaceted and, at times, the reader must struggle to keep up with the story. It can be difficult to perceive the underlying notions going on in the book. Still, there are many details that indicate the doppel-ganger is present not only in the relationship between Catherine and Heathcliff compared to that of Cathy and Hareton, but also in the relationship between Catherine and Heathcliff alone.

Jane Eyre and Bertha Mason from “Jane Eyre” Essay

I bent forward: first surprise, then bewilderment, came over methis was not Sophie, it was not Leah The shape standing before me had never crossed my eyes within the precincts of Thornfield Hall beforeIts seemed, sir, a woman, tall and largeIt was a discoloured face—it was a savage face. I wish I could forget the roll of the red eyesthe lips were swelled and darkShall I tell you of what it reminded me? †¦the vampire. If a person were to read this quote for the first time, his instinct would be of a stereotypical mystery or even horror book. But in fact, this comes from Jane Eyre written by Charlotte Bronte, with a plot nothing like what one might think from this passage. This shows that no matter what the plot of story is; in this case two peoples journey to find love, there is some mystery that keeps the reader guessing. Jane experiences several of Berthas crazy escapes from the attic, but is completely unaware of who or what she is. This lack of knowledge of Janes brings in a sense of suspense and terror to the plot. Without this fear that Berthas character creates in Janes life, the story would just be another tale of love. Jane becomes more curious about the mystery hidden deep in Thornfield Hall and begins to think the person causing the mayhem is Grace Poole. The dread of Bertha produces a dark cloud over Thornfield, symbolizing the secrets kept by its residents, specifically Mr. Rochester. Bertha is a metaphor for Janes subconscious feeling of rage. Jane loves Rochester, but she still fears the binds that the marriage will bring. Jane never acts out on this anger or fear, but Bertha does. Bertha ripping Janes wedding veil symbolizes a secret feeling of Janes that the marriage should not go on. Jane leaves Thornfield, feeling it is now a place of imprisonment or inferiority. While she is away, Bertha burns down Thornfield, expressing what Jane could only feel and not carry out. Bertha is also an antithesis with Jane. They are compared to show the contrast of both. Before the reader even know who Bertha is, it is clear the she has savage-like qualities that bring out Janes righteousness and kindness. This gives the reader more understanding into Janes character. As the story continues and Rochesters past containing Bertha is identified,  similarities between Jane and Bertha are observed. They are both symbols of the socially imprisoned Victorian women. One example is their unattractiveness in the Victorian era. Bertha becomes ugly from her insanity, showing that women, including Jane, were somehow confined due to their lack of beauty. The presence of Bertha Mason in the plot strengthens the readers desire to keep reading and discover who the vampire is. Berthas mystery also strengthens Janes and Rochesters relationship and creates a perfect climax to one of the most read stories of the nineteenth century.

Why Arabs and Jews Fight essays

Why Arabs and Jews Fight essays The Arab-Israeli conflict is a complicated spider web of events. It is an argument over who should have control over the land that is currently Israel. Both sides of the debate have valid points and very strong feelings about it. Israel, the Jews, feel that they should have the land because it was the land that was promised to them by God. Palestine, the Arabs, say that their ancestors, the Canaanites, lived there first and it should be their land. Many incidents have occurred causing the problem to complicate and escalate. Around the times of the World Wars are two of times that the disagreement between these groups came to a head. Both of these troubled people have an ancient connection with the land that is now Israel. The Jews claim this is the land given to them by God, the land on which their ancestors instated a society based on Judaism, a land they could call home. They lived this way for some time, happy they had found the promised land. In 70AD the Roman Empire conquered the Jewish State, burning down their holy temple and ultimately pushing them out. A group of Arabs claiming to be natives to the land, the descendants of the Canaanites, took over the now deserted land, calling themselves Palestinians. Palestine also set up a culture and economy of their own. They got comfortable in this land and lived in peace for many years. When the refugee Jews began to come back, they were tolerated and there was still peace. It wasnt until Britain started to tamper with this delicate situation did it turn into an outright brawl. During World War I, Palestine was an English colony with mostly Arabs. Jews were welcome as well but few chose to live there. In October of 1915 Sir Henry McMahon was sent on Britains behalf to make a deal with Husayn, Palestines leader (Goldschmidt, 201). The Husayn-McMahon Correspondence came to what Husayn thought, was an agreement that Palestine would be an indepe...